Toyota Bests Ford for Most Loyal Customers
Being satisfied customers as we all are, we have probably never thought about replacing our Toyota Camry or Toyota Highlander with any other vehicle. Most of us - when new auto parts from Toyota Parts Online would no longer be able to help our old cars, when it’s time for our Toyotas to come to their final resting place – would go back to the dealership and go home with another Toyota vehicle. That is how loyal most of us are, and that, is what makes our favorite automaker number one in buyer loyalty.
Toyota has successfully ended Ford’s nine-year run as the car brand with the most-loyal customers as revealed in R.L. Polk & Co.'s annual survey of new vehicle purchases. More than any other brand, us Toyota owners who trade in our cars buy the same brand again.
Almost 55 percent of Toyota owners who bought a new car during the 2005 model year purchased another Toyota. The average owner loyalty for all brands is about 44 percent, according to Polk's data. Ford had a slightly lower buyer retention rate last year at 53.4 percent.
According to Lonnie Miller, director of industry analysis for Polk, quality and reliability are the major reasons that Toyota owners stick with the brand, "They don't have to worry about the biggest aspect of what's under their butt when they're driving," he said. And all of us are nodding our heads in agreement.
Here are the vehicles with the most loyal owners:
Percent of owners who bought the same vehicle, by name, after selling or trading in.
Small car: Saturn Ion, 24.6 percent
Midsize car: Toyota Camry, 27.1 percent
Large car: Mercury Grand Marquis, 36.1 percent
Luxury car: Lincoln Town Car, 37.2 pct
Prestige luxury car: Lexus LS 430, 32.0 percent
Sports car: Ford Mustang, 17 percent
Prestige sports car: Mercedes-Benz SLK-class, 24.5 percent
Minivan: Chrysler Town & Country, 26.9 percent
Compact pick-up: Toyota Tacoma, 19.5 percent
Full-sized pick-up: Ford F-series, 39 percent
Compact SUV: Subaru Forester, 27.1 percent
Midsized SUV: Lexus RX 300/330/400h, 31.0 percent
Full-size SUV: Chevrolet Suburban, 21.1 percent
Prestige SUV: Land Rover Ranger Rover, 32.9 percent
Do we see four Toyota models in that list or what?
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