Toyota Lexus: Topmost Selling Luxury Car for Six Years 

Toyota Lexus: Topmost Selling Luxury Car for Six Years

Toyota Lexus set the record for six straight years as the topmost selling luxury brand in the US market. Last year’s sale was up by 5.5 % as compared to the record breaking sales of 287, 927 units for 2004. That is really a wow!

Lexus has always been one of Toyota’s “cream of the crop” since its first entrance in the market in 1989. Growth and increased demand soon followed, which thanks to the company’s devotion and pursuit for perfection, giving highest importance to the customers’ needs. Bob Carter, Lexus group vice-president and general manager said that every feature of the car including the services that the company provides are aimed at giving optimum satisfaction to very customer, making them feel as if they are guests served with the highest quality of care and attention.

The company’s guiding principle paved way to several innovations together with the continuous improvement in style and performance of the models under Lexus brand. “Our bottom line is not a dollar figure, it is an experience – the customer experience…In recent years we have worked to expand that customer base by delivering the industry's first luxury hybrid SUV as well as by continuing to improve upon already proven and loved vehicles“, Carter further explains.

The record sales can speak for Toyota’s success. GM’s Cadillac also attained such record sales but it only happened in the mid 1980s but Toyota’s Lexus stayed on the record for six consecutive years. Aside from that recognition, the sales for Lexus Certified Pre-Owned vehicles also ranked first for customer satisfaction during the 2005 .D. Power and Associates Used Vehicles Sales and Certification Study (UVSC).

Driving or owning a Toyota Lexus is indeed a pleasure. It is meant to give you nothing but optimum satisfaction. So pamper it with optimum quality auto parts like radiators, engine components, taillights, hoods or whatever part it may be from one of the best on-line stores in the net, Toyota Parts Online.

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